• Lori Allen is a television host, businesswoman, and breast cancer awareness advocate, best known for her show “Say Yes to The Dress: Atlanta”.
• She has an estimated net worth of over $2 million.
• She studied for a degree in business at Columbia College in South Carolina.
• She created the successful bridal store “Bridals by Lori” and is the head of the “Say Yes to the Dress: Bridesmaids” spin-off.
• She is married with two children and is an active breast cancer awareness advocate.
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Who is Lori Allen?
Lori Allen was born on 11 August 1959, in Atlanta, Georgia USA, and is a television host, businesswoman, and breast cancer awareness advocate, best known for being the host of the program “Say Yes to The Dress: Atlanta”. She is also the host of its spin-off entitled “Say Yes to the Dress: Bridesmaids”.
The Net Worth of Lori Allen
How rich is Lori Allen? As of mid-2024, some sources estimate a net worth of as much as $19 million, earned through success in her various endeavors. While she’s earned significant income through television, most of her wealth comes from the success of her business.
As she continues her career, it is expected that her wealth will also continue to increase.
Early Life, Education, and Career Beginnings
Very little is known about Lori’s life before her rise to fame on television, as she hasn’t discussed her family and her childhood. It’s not known how she developed an interest in wedding dresses but after matriculating from high school, she was inclined towards starting a business. This led her to study for a degree in the field at Columbia College in South Carolina.
While primarily a women’s college, it offers night, online and graduate programs to both men and women. Following the completion of her education, she looked for a good business opportunity, and discovered that she could create a business in line with one of her biggest interests – weddings. She started her own store which took dresses from various designer brands, selling them to women looking for the right dress for them.
Television Career
Allen’s store named Bridals by Lori would grow , becoming widely successful and one of the largest bridal boutiques in the US. Its main store has been expanded to a large area of 25,000 square feet, now offering numerous designs from the more traditional and other dresses to cater to those with different tastes. The store made waves over the next three decades , and eventually with her success, she was approached by television producers, which would lead her to become the presenter of the show entitled “Say Yes to the Dress: Atlanta”.
The US reality television show airs on TLC, and follows the events of the Bridals by Lori store located in the suburb of Sandy Springs. It showcases the progress of individual sales, with the input of associates, fitters, and managers at the store, and profiling brides to help them find the perfect wedding dress. While her store is very large, brides have to apply online and go through a casting process for television. They also only use one out of 21 dressing rooms in the store.
The show is not the first of its kind, being a spin-off from the highly successful “Say Yes to the Dress” which follows events, at Kleinfeld Bridal located in Manhattan. The show has been running since 2010, and has aired a total of 10 seasons.
Other Projects
Lori’s show would prove successful from the get go thanks to the series already being established by TLC. Shortly after the creation of the show, Lori then became the head of another spin-off called “Say Yes to the Dress: Bridesmaids” which airs on the same network, and follows her store and its employees once more, but this time focusing on bridesmaid’s dresses, thr store having a separate bridesmaid showroom; the show ran four seasons before ending.
One of her consultants named Monte Durham also started his own podcast called “Say Yes to the Dress: Monte’s Take”, which ran for a year and covered wedding tips and tricks. While working on “Say Yes to the Dress: Atlanta”,Lori also gained a bit of attention because of her struggle against breast cancer. TLC helped her out by giving her some support, while they also collaborated on a television special called “Say Yes to the Cure: Lori’s Fight” which was produced after she had successfully recovered from the disease.
Business success isn’t achieved overnight. It took me over 40 years to get where I am today. There were both seasons of growth and seasons of survival, but I never gave up. What is your dream? Whatever it is, see it through and your dedication will be rewarded! #sayyestothedress pic.twitter.com/oVOexQb0rd
— Lori Allen (@loriallensyttd) September 24, 2019
Personal Life and Social Media
For her personal life, it is known that Allen married her college sweetheart named Eddie in 1979, during her senior year in college, and they have two children together. During her struggle with breast cancer, she had to undergo several procedures including a lumpectomy and then a double mastectomy. Since recovering, she’s been an active breast cancer awareness advocate. In 2019, it was reported that she had to undergo surgery after tripping on a wedding gown while in production for a new season of “Say Yes to the Dress: Atlanta”. She has since recovered from the injury.
Similar to numerous television personalities and business people, Lori is highly active online through accounts on social media. She has an account on Instagram, using the platform to post bits of her personal life, including behind the scenes photos and a few of her other endeavors away from work, including with her pet Bichon Frise dog. She has an account on Twitter, on which she posts content similar to that of her Instagram. Another account she has is on Facebook which has over 170,000 fans; she posts other content there aside from photos which are seen on her other accounts.
